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ACTIVE LIVING FOR CHILDREN'S FUTURE

Kinder+Sport is a global and responsible project developed by the Ferrero Group,
aimed at supporting physical activity among young generations.

The program stems from the knowledge that an active lifestyle is an essential
part of a positive daily routine for children, teens and families. The goal of
Kinder+Sport is to increase levels ofphysical activity among young generations
around the world, to help them grow up with the most worthy values of sport and
life such as honesty, friendship, unity and trust in others. Launched in 2005,
Kinder+Sport is now presented in 25 countries and has moved over 4.1 million children.

In order to benefit more Chinese children to get rid of the sedentary life
and embrace the "Joy of Moving", Ferrero introduced Kinder + Sport project into China in 2009,
aiming to promote active lifestyles by encouraging dynamic play and sports
among children and their families, thus helping them to foster a healthy daily routine,
and grow up and develop in a healthy and all-round way.

  • VISION

    INSPIRE

    future generations towards the culture of physical exercise to embrace a joyful life.

  • MISSION

    FACILITATE

    physical activity, as an easy and daily practice, for children worldwide.

  • GOAL

    MOVE

    the largest number of children all over the world.

KINDER+SPORTS CONCRETE RESULTS IN CHINA

Kinder+Sport constantly improves and expands its programs
to ensure it reaches its targets to get kids moving.

CHINA KIDS

1.53

million ca
contacted kids

10,000+

ca moved
kids

PARTNERS

5

federations
and
associations

23

ambassadors
testimonials
involved

ACTIONS

4

disciplines
practiced

41

number of
events

ITEMS

9,770

sport apparel
distributed

8,920

technical kits
distributed

PARTNERS

The core of Kinder+Sport's activity is developed in partnership with national and international Sport Federations reliable and competent in sports promotion to manage the events, organization and audience contact.

10 CLEAR AND TRANSPARENT RULES

  • RESPONSIBLE

    Kinder+Sport is a socially responsible project that acts with respect for children, families and communities.

  • GLOBAL

    Pro-active throughout the world, always partnered with National and International Sport Federations and Associations.

  • CONSISTENT

    A specific and coherent project aimed at encouraging young people to adopt active lifestyles.

  • EDUCATIONAL

    An educational moment for all children to learn inclusion, socialization and selfesteem.

  • MULTIDISCIPLINARY

    Based on many activities: popular sports and active play, not violent, not gender exclusive, closely followed by families.

  • ON THE FIELD

    Acting locally with the purpose of integrating physical experience into families' daily lives.

  • FULL VALUE

    Bringing true sporting values embodied by athletes-ambassadors.

  • NOT COMMERCIAL

    Never influenced by promotional objectives.

  • UNIQUE

    With a defined unique identity and approach.

  • CLOSE TO THE PEOPLE

    Able to create participation and involve a large number of people.

KIDS IN ACTION ALL OVER THE WORLD

Would you like to discover what is
happening in other countries?

Visit the global actions page
 

KEEP IN TOUCH WITH FERRERO CHINA

Keep up to date on all the news
in Ferrero's World

Visit Ferrero China Website