ACTIVE LIVING FOR CHILDREN'S FUTURE
Kinder+Sport is a global and responsible project developed by the Ferrero Group,
aimed at supporting physical activity among young generations.
The program stems from the knowledge that an active lifestyle is an essential
part of a positive daily routine for children, teens and families. The goal of
Kinder+Sport is to increase levels ofphysical activity among young generations
around the world, to help them grow up with the most worthy values of sport and
life such as honesty, friendship, unity and trust in others. Launched in 2005,
Kinder+Sport is now presented in 25 countries and has moved over 4.1 million children.
In order to benefit more Chinese children to get rid of the sedentary life
and embrace the "Joy of Moving", Ferrero introduced Kinder + Sport project into China in 2009,
aiming to promote active lifestyles by encouraging dynamic play and sports
among children and their families, thus helping them to foster a healthy daily routine,
and grow up and develop in a healthy and all-round way.
INSPIREfuture generations towards the culture of physical exercise to embrace a joyful life.
FACILITATEphysical activity, as an easy and daily practice, for children worldwide.
MOVEthe largest number of children all over the world.
KINDER+SPORTS CONCRETE RESULTS IN CHINA
Kinder+Sport constantly improves and expands its programs
to ensure it reaches its targets to get kids moving.
The core of Kinder+Sport's activity is developed in partnership with national and international Sport Federations reliable and competent in sports promotion to manage the events, organization and audience contact.
Kinder+Sport is a socially responsible project that acts with respect for children, families and communities.
Pro-active throughout the world, always partnered with National and International Sport Federations and Associations.
A specific and coherent project aimed at encouraging young people to adopt active lifestyles.
An educational moment for all children to learn inclusion, socialization and selfesteem.
Based on many activities: popular sports and active play, not violent, not gender exclusive, closely followed by families.
ON THE FIELD
Acting locally with the purpose of integrating physical experience into families' daily lives.
Bringing true sporting values embodied by athletes-ambassadors.
Never influenced by promotional objectives.
With a defined unique identity and approach.
CLOSE TO THE PEOPLE
Able to create participation and involve a large number of people.